Mega-star Beyoncé debuted the music video for her latest single “I Was Here,” filmed in New York’s U.N. General Assembly, in honor of World Humanitarian Day, Aug. 19.
Beyoncé is launching a campaign rallying for the U.N.’s annual celebration of humanitarian work, which encourages people to do good for others. The campaign is hoping to send the largest social media message in history.
“We all see the headlines and we think what can I really do to help,” Beyoncé said in a statement. “World Humanitarian Day is an opportunity for all of us to work together to make a difference. This is our time to leave our mark on the world and show that we were here and we care.”
Beyoncé is helping to launch the World Humanitarian Day website, which aims to reach 1 billion people in a single day — a pretty lofty goal. The website encourages people to share their acts of good by selecting to “show” their support and “share” their action on Twitter and Facebook.
“World Humanitarian Day celebrates humanitarian work,” Valerie Amos, U.N. Under-Secretary General for Humanitarian Affairs, said in a statement. “I hope everyone will pledge to complete at least one humanitarian action — however great or small — through [the campaign website].
The U.N. General Assembly first designated Aug. 19 as World Humanitarian Day in 2008, in memory of the 2003 attack on the U.N. offices in Baghdad, which killed 22 people.
Watch Beyoncé’s performance and let us know in the comments if you think celebrities are making an impact promoting humanitarian acts.