“Guess what, I’m not a real human man.”
With that line, Old Spice kicks off its newest and perhaps strangest marketing campaign starring a half man, half robot character simply dubbed The Mandroid. In the first commercial, The Mandroid topples over and nearly crushes a woman lying on the beach. In another video The Mandroid meets a woman on the dance floor but his face inconveniently falls off. Completely.
But it doesn’t matter because The Mandroid uses Old Spice products. He smells so good that a woman is willing to overlook minor details like the fact she’s talking to a hybrid creature whose face just fell off in front of her.
Old Spice has a history of producing quirky, over the top commercials that often go viral, as with the renowned The Man Your Man Could Smell Like ad. Even by those standards though, the latest ads may veer a bit too far into the bizarre for some peoples’ tastes.
The beach commercial will run on TV, while the nightclub spot will be shared online only. Several other Old Spice commercials are slated to come out over the next two months.